Learn How To Apply Marketing Leverage
fill your practice with more of the patients you love
April 25, 2025 | Del Mar, CA
Take the guesswork out of practice growth. With proven playbooks designed specifically for dentists, you'll have step-by-step guidance to implement strategies that drive more ideal patients. Build your marketing plan for 2025 and beyond based on what's working right now in the industry.
All-Day
Workshop
7
Sessions
Dental
Exclusive
50
Seats Available
Struggling With These Challenges?
Little or No Brand Recognition
Price Shoppers & Tire Kickers
Inconsistent New Patient Flow
Lack of Clear ROI
Not Attracting the Right Patients
Extremely Competitive Area
Weak Results
You're In The Right Place If You Want To:
Attract & Connect With Your Ideal Patients
Stop wasting time and resources on the wrong audience. Learn how to target, attract, and build meaningful connections with the patients who value your care.
Multiply Referrals
Discover strategies to generate more referrals through effective internal marketing and word-of-mouth campaigns. Learn how to create a patient experience that inspires loyalty and makes it easy for people to refer.
Track & Measure Your Marketing ROI
Learn how to track the performance of your marketing campaigns and measure what’s truly driving results. With clear attribution tools and insights, you’ll be able to confidently invest in strategies that maximize your ROI and grow your practice effectively.
Put The Power Of Social Media To Work For You
Unlock the full potential of social media to grow your practice and reach new patients like never before. Discover what works and what doesn't in building an engaged audience.
Reach Patients Ready To Book Today
Be the first choice of patients actively looking for a dentist in your area. Learn how to leverage targeted ads, SEO, and more to position your practice in front of those ready to schedule an appointment now. Make it easy for them to choose you!
Why Hold A Dental Marketing Summit?
Access proven, ready-to-use marketing campaigns
Save time, effort, and guesswork of trying to figure it out yourself
Blueprint to scale your practice
Attract high-value patients so you can focus your time better
Steady new patient flow allows you to hire an associate
Achieve a better work-life balance
Share ideas with other doctors
Topics We'll Cover
Ideal Patient Profile
Learn how to define and outline your ideal patient - those who value your care and align with your practice goals. By understanding their needs, preferences, and behaviors, you’ll be equipped to craft targeted marketing strategies that attract more of the patients you love to serve. Start building a patient base that supports both your mission and your bottom line.
Search Engine Optimization (SEO)
Discover how to improve your online visibility and attract local patients actively searching for a dentist. Learn the key elements of SEO, including optimizing your website, creating valuable content, and leveraging local directories to rank higher in search results. Get the tools you need to ensure your practice shows up on the first page.
Internal Marketing
Unlock the power of your team to drive practice growth from within. Learn how to empower your staff to exceed patient expectations, ask for referrals with confidence, and deepen relationships that lead to loyalty and word-of-mouth marketing. Turn every interaction into an opportunity to strengthen your practice and build a referral network that keeps growing.
Google Ads
Master the art of attracting patients actively searching for dental care with Google Ads. Learn how to create targeted campaigns that maximize your ad spend, drive high-quality traffic to your website, and generate immediate results. Whether you're new to Google Ads or looking to refine your strategy, this session will give you actionable insights to grow your practice.
Building A Memorable Brand
Discover how to create a brand that leaves a lasting impression on your patients and sets your practice apart. From defining your unique identity to delivering consistent messaging, learn the strategies to build trust, foster loyalty, and ensure your practice is the first name patients think of when they need care. Make your brand unforgettable.
Marketing Tracking & Attribution
Stop guessing which marketing efforts are driving results. Learn how to track your campaigns effectively and attribute new patient growth to the right sources. This session will equip you with the tools and strategies to measure ROI, identify what’s working, and make data-driven decisions to optimize your marketing efforts moving forward.
Presenters
Dr. Jordan Thomas
Co-Founder SEO Dentist
Dr. Jordan Thomas is a dentist and a graduate of Tufts Dental. As the Co-Founder of SEO Dentist, Jordan also helps fellow dentists grow their practices with strategic website design, SEO, and PPC advertising, making a lasting impact on their success.
Here are few topics Jordan will be covering at the event:
Websites: Does your website look good, but not appear for "dentist in {city name}"? Learn why search engines prefer other factors over how good your website looks.
Simplifying Dental Marketing: SEO can be complex and challenging to track, while PPC provides easily measurable results. Combining the two strategies effectively can help dentists achieve both immediate and long-term growth.
Taking Control of Your Marketing: Find out exactly what you're paying for and follow the practical guidance from this lecture to make smarter marketing decisions for your practice.
Dr. Weston Spencer
Smile More La Jolla,
SPP Partners
Dr. Weston Spencer is a highly accomplished cosmetic dentist and Key Opinion Leader (KOL) for Straumann, Kerr, and SprintRay. Professional accomplishments include scaling his private practice from $500K to $2.5M in just 5 years, co-founding an innovative Dental Partnership Group, and sharing his growth secrets with other practice owners.
Dr. Spencer will be sharing his playbook for brand exposure, recognition, and new patient acquisition on Instagram:
Positioning & Trust: 3 keys to cutting through the noise and building trust with your audience.
Personal Connection: Give people a peek behind the curtain of your practice to establish rapport. Show off your human-ness, share personal interests, and engage in conversation with your audience.
Reducing Friction: The final step is to make it as easy as possible to attract patients to your practice. We'll dive into several ways to reduce potential friction to ensure a smooth ride into your office.
Jenn Rhoades
SmileCreative
With nearly 20 years of marketing experience and a proven track record that includes scaling Smile Virtual to 7 figures in less than 2 years, Jenn Rhoades is a social media expert. Her passion for finding winning formulas has helped hundreds of dentists across the country attract more patients and grow their practice.
Here are a few of the key points that Jenn will talk about:
How to Turn Instagram Into a Money-Making Machine: Uncover the secret blueprint behind Instagram sales funnels that actually make you money. (Spoiler: It’s not about going viral - it’s about a system that works while you sleep.)
How a CRM Turns Cold Leads Into Cash: Stop losing leads and leaving money on the table. Discover how a CRM doesn’t just capture names—it builds relationships that convert on autopilot.
The Marketing Lie You’re Probably Believing - and How to Fix It:
Think your marketing is working? Prove it. I’ll show you how to track every dollar, every click, and every result to eliminate guesswork and crush your competition.
Jonathan Cottrell
CPBLTY
Jonathan Cottrell helps dental practices and service-based businesses turn culture into a brand advantage. With expertise in brand development, marketing strategy, and patient experience, he works with top dental offices to create strong, repeatable cultures that build trust and drive growth. His hands-on approach ensures branding is an operational force, not just a surface exercise. Whether refining messaging, unifying teams, or aligning marketing with mission, Jonathan delivers bold, actionable strategies that help businesses stand out—and stand for something.
Jonathan will introduce a proven framework designed to help dental practices make their culture real, repeatable, and reinforceable.
Make Your Culture Tangible: Move beyond vague values and articulate a clear, actionable culture that everyone in your practice lives by.
Infuse Culture Into Marketing: Ensure that your external brand aligns with your internal culture, creating a seamless patient experience.
Train Your Team To Represent Your Brand: Equip your staff with the mindset and tools to become your best marketing asset.
Turn Your Culture Into A Competitive Advantage: Stand out in a crowded market by making culture the differentiator that attracts ideal patients.
Dr. Landon Libby
Libby Dental,
SPP Dental Partners
Dr. Landon Libby, one of the best at building passionate office teams and lasting patient relationships, will share how to bring your team into your marketing strategy.
Learn how to create a consistent experience that bridges the gap between what patients hear online and what they feel in your office. Through a service-leadership approach, Dr. Libby will guide you in empowering your team to become your greatest marketing asset, driving internal growth and enhancing patient loyalty.
Aligning Your Team with Your Practice’s Brand: How to ensure your team embodies the values and messaging your patients see online, creating a cohesive and trustworthy patient journey.
The Role of Service Leadership in Internal Marketing: Strategies to empower your team through service-leadership principles, fostering enthusiasm and a patient-first mindset that drives organic growth..
Turning Team Interactions Into Marketing Gold: Practical ways to leverage your team’s daily interactions with patients to build trust, encourage referrals, and create memorable in-office experiences.
Mark Thackeray
SPP Dental Partners
As a former marketing director for a DSO, Mark recognizes both the challenges and opportunities of marketing a private practice. During his session, he'll break down his 3-3-2 strategy for profitable Google Ad Campaigns.
Target The Most Qualified Traffic: Invest your dollars into the people that are the most likely to become patients.
3 Mistakes Google Wants You To Make: How to avoid these subtle traps that Google is hoping you'll fall into and remain.
Simple Campaigns That Work Again & Again: Get your feet wet and capture the 'low-hanging fruit' with campaigns that continue to work again and again.
Access Proven Playbooks, Uncover What to Avoid, and Collaborate with Other Doctors in a Private Setting.
7 Marketing Topics
Dental-Specific Tactics
Hands-On Workshop
Questions & Answers
Conference Workbook
Lunch, Snacks & Water
Video Recordings
Cost: $179.00
Frequently Asked Questions
What Is Included In Event Registration?
Your registration includes the following: access to the conference, lunch, water & snacks, and printed workbook. Lodging and transportation are not included.
What Will I Learn At This Event?
This event is designed to give you actionable strategies to grow your practice and attract more ideal patients. You’ll learn how to:
-Convert more website traffic into leads using CRM tools and testing
-Ramp up production with short-term strategies like Google and social media ads.
-Build long-term success with local SEO and effective positioning.
-Track and measure your marketing ROI to see what’s working.
-Generate more patient referrals through internal marketing playbooks.
You’ll walk away with proven tools and insights to take the guesswork out of marketing and build a growth plan tailored to your practice.
Is This For Doctors Only? Or Should I Bring My Team As Well?
This event is primarily designed for doctors to focus on high-level strategies for practice growth. However, we understand the importance of involving your team in implementation. You’re welcome to bring one additional team member, such as your office manager or marketing lead, to help turn the insights you gain into actionable results for your practice.
How Is This Different From Other Marketing Events?
Unlike traditional lecture-based events, this conference is designed as a hands-on workshop. You’ll actively work through strategies and tactics you can immediately apply to your practice, ensuring you walk away with practical, actionable insights. This isn’t just about learning—it's about implementing real solutions that will drive growth right after the event.
How Do I Know If This Event Will Be Worth My Time?
At this event, you’ll learn from experts who have already discovered proven strategies that work, saving you the time, money, and effort of figuring it all out on your own. The actionable tactics you gain will make a real impact on your practice once implemented properly. Even if you were to bring in just 10 more patients each year as a result of what you learn, this event will more than pay for itself.
Will There Be A Video Recording Available After The Event?
Yes, video recordings of the event will be made available to all attendees. You’ll have the opportunity to revisit the sessions and continue learning at your own pace after the event. While you will undoubtedly get more out of the event by attending in person with the ability to ask questions and interact directly, you can also register for the event if you are unavailable that day and watch the recordings afterwards.
Why Are There Only 50 Spots Available?
We’ve intentionally limited attendance to just 50 spots to ensure a more hands-on and personalized experience for everyone. This smaller group size allows for meaningful interactions, one-on-one guidance from experts, and deeper discussions tailored to your unique practice needs. Our goal is to provide maximum value, and keeping the event intimate helps us achieve that.
April 25, 2025 | Del Mar, CA
